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Calamine Pink, or Dead Salmon? What’s Behind Paint Names

Names can sway a person, says New York designer Daun Curry. Time and place also provide inspiration, says Farrow & Ball’s color consultant Joa Studholme.

By KIM COOK (Associated Press)
What’s Behind Paint Names
This photo provided by Benjamin Moore shows a room with Benjamin Moor'es 2020 Color of the Year called First Light, a dreamy, soft shade of pink. Director of Color Marketing & Development Andrea Magno says that while the color was already part of the 3500-hue library, "it's always fortuitous when the trend concept and color name complement one another. While descriptions like 'light pink' are quite straightforward, we also look for names that evoke positive associations and experiences." (Benjamin Moore via AP)

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Ever wonder how paint colors get their names? If you’re shopping for pink, say, you’ll find dozens of shades referencing roses, bubblegum, and shells. There are some extra-evocative names like Calamine and Dead Salmon. And what about a pink called Harajuku Morning? Modern Love?

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What’s Behind Paint Names

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SourceAssociated Press
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