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Calamine Pink, or Dead Salmon? What’s Behind Paint Names

Names can sway a person, says New York designer Daun Curry. Time and place also provide inspiration, says Farrow & Ball’s color consultant Joa Studholme.

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Ever wonder how paint colors get their names? If you’re shopping for pink, say, you’ll find dozens of shades referencing roses, bubblegum, and shells. There are some extra-evocative names like Calamine and Dead Salmon. And what about a pink called Harajuku Morning? Modern Love?

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What’s Behind Paint Names

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