Celebrities abound as Drake strolls through the streets of New Orleans in his “In My Feelings” video.
The social media challenge associated with the song is featured in the video, which was released Thursday.
La La Anthony plays Drake’s love interest and Phylicia Rashad is her mom. Comedian Shiggy, who created the challenge associated with the song, performs “The Shiggy Dance” throughout.
Some of the more popular videos created for the challenge are also featured at the end of the clip, including ones made by Will Smith, Ciara, DJ Khaled and Ryan Seacrest.
“Keke, do you love me?
If it wasn’t for an Instagram video where Shiggy, a comedian, danced along to the opening lyrics, nobody would be running around constantly asking, “Keke, do you love me?” Even a government agency had to issue a warning telling people to stop getting out of moving cars to dance in traffic.
A tribute to #InMyFeelingsChallenge
With so many videos of people dancing to Drake’s “In My Feelings,” you would think an actual music video wouldn’t even be needed. Drake released an official music video for “In My Feelings” in which Shiggy got more than just a thank you: he’s getting credit in front of millions of fans. Throughout the video, you can see Shiggy busting out his signature moves while Drake follows his lead along with all the backup dancers. Later in the video, Shiggy even gets some lines where he pretends to be Drake’s assistant.
In his music video, Drake jokes about the craze by having it all be a dream.
“I just had a dream that I made some song about some girl,” Drake tells a friend after he awakens. “I was from New Orleans, I had like, a grill in my mouth. And then this kid from New York that spits when he talks all the time did some dance to it, and then the world did the dance, and Will Smith was there. It was terrible!”
“In My Feelings” is featured on Drake’s fifth studio album, “Scorpion.”
A growing number of social media users around the world have been posting clips of their response to the In My Feelings challenge, also known as the Kiki challenge, which asks people to dance to part of Drake’s song.
But the innocent exercise has become dangerous after thousands took to recording themselves jumping from moving cars and boogieing as their vehicle traveled down the road – sometimes even the drivers.
The dance was pioneered by online personality Shiggy, who posted a video of himself dancing to the song in a street. His clip went viral, spurring a spate of celebrity imitations from the likes of Will Smith, Odell Beckham Jnr, Ciara, and DJ Khaled.
The hashtag #InMyFeelingsChallenge has taken social media by storm since the song was released on July 10.