Latin music has now reached another milestone! Spotify’s fourth most followed flagship playlist, Baila Reggaeton has officially broken past the 10 million followers mark.
From Daddy Yankee’s Gasolina in the mid-2000s to 2017’s Mi Gente by J Balvin, the genre has seen explosive growth and influence throughout the years. Latin legends Daddy Yankee and J Balvin have taken the spot as the number one-streamed artist on Spotify globally following the release of their hits on the playlist.
The king of reggaeton and pioneer of the genre, Daddy Yankee, spoke to this milestone by expressing “I always had the vision that reggaeton would be heard in the entire world. It was already a lifestyle but it took some time to realize that people would grow within this new culture—it was a movement. I was absolutely clear about it, and even if they called me crazy I always envisioned what we are now living through,” he also personally congratulated Spotify on this celebration in this video.
Becky G shared she feels empowered to be a part a genre that has revolutionized the music industry, “I have always believed in the power of music and how it can bring others together, so I love seeing how the universal language of music is starting to pick up a little slang from us too.” J Balvin expressed “It feels amazing. I have spent my entire career trying to push the “Latino Gang” culture forward, so it feels special to see the genre become a truly worldwide movement.”
The Baila Reggaeton playlist has ridden the genre’s groove and helped to break the new wave of reggaeton artists like Sech, Rauw Alejandro, and Lunay. The top ten songs streamed on the playlist since its launch in 2014 to now encompass many of the artists who make up the sounds of the genre:
“Sola (Remix)” – Anuel AA, Daddy Yankee, Farruko, Wisin, Zion & Lennox
“Te Boté – Remix” – Bad Bunny, Casper Magico, Darell, Nicky Jam, Nio Garcia, Ozuna
“Me Rehúso” – Danny Ocean
“Escápate Conmigo” – Ozuna, Wisin
“La player (Bandolera)” – Zion & Lennox
“Otra vez” – J Balvin, Zion & Lennox
“Sin Pijama” – Becky G, Natti Natasha
“Criminal” – Natti Natasha, Ozuna
“Vaina Loca” – Manuel Turizo, Ozuna
“Ahora Dice” – Arcangel, Chris Jeday, J Balvin, Ozuna
As for the US cities that stream Baila Reggaeton the most, Houston, Miami, Los Angeles, and Chicago take the lead, while Saturdays, Thursdays, and Fridays are the most streamed days of the week. Additionally, the playlist has a boost from 10-11 pm and 7-8 pm, meaning people love to end their day with the best Latin tunes.
This is an incredibly exciting time for Latin music and Spotify. We hope you will help us share this news with your audiences!
Baila Reggaeton: Spotify’s fourth most followed playlist